2019-2020 Events
Career Paths in Marketing
On September 26, 2019, UMarketing co-hosted Russ Winer (‘73) and Don Lehmann (‘66) with the Economics Department and Women in Economics Society for discussion about MBA and PhD programs.
Excel 101
Professor Schmidt from the Economics Department hosted an Excel Workshop with us on October 22, 2019.
How to:
Master Networking
Co-Hosted a networking event with Bob Soules from the Becker Career Center where we discussed the importance of utilizing the alumni network, LinkedIn, and proactively using one's free time to job hunt!
Marketing EDGE
NYC Conference
On November 1, 2019, multiple colleges attended this annual marketing conference hosted by the Fashion Institute of Technology in NYC. Students hear from industry professionals and have the opportunity to network with panelists and peers in order to expand their understanding of the marketing field.
Product Marketing
@ Bobbi Brown
January 28, 2020, Union alumna Bobbi Courtney Segal ('17) virtually hosted an event with UMarketing where she discussed her experience as a Product Marketing Manager at Bobbi Brown Cosmetics.
Account Based Marketing vs Field Marketing
On February 11, 2020, Digitas Manager of Corporate Communications and Union alumna Lauren Crupnick ('16) led a discussion about the similarities and differences between Account Based Marketing and Field Marketing.
The Power of Persuasion
Psychology Professor George Bizer led a discussion on February 25, 2020, about how marketing professionals can use psychological tools to persuade potential customers to support their product.
How to: Digitally Market Your Club During Quarantine
When the pandemic sent Union students home in March of 2020, all clubs needed to figure out how they would continue their events virtually. To help, UMarketing President Abby Stack led a presentation focused on how to utilize social media, campus events emails, and alumni connections to effectively promote clubs and student activities online on April 22, 2020.
Job Searching During an Economic Crisis
On May 1, 2020, Union alumna Courtney Foster ('10) discussed her experience of graduating during an economic recession as it relates to 2020 seniors graduating during economic uncertainty. Courtney currently works at Amazon as a Senior Product Marketing Manager.
Marketing & Communications Roundtable Discussion
On May 22, 2020, UMarketing co-hosted an alumnae discussion about job opportunities in marketing and communications with the Becker Career Center, Alumni Office, Alumni Council, & Women's Leadership Institute. The keynote speakers were Tess Skoller '13 (Brand & Content Strategy Associate at Goldman Sachs), Susanna Ryan Berger '99 (Senior Marketing Consultant at Berger Marcomm), and Betsy Brand '82 (Founder & Chief Marketing Enthusiast at Brandmark Studios).
The Lucky 7: Understanding Company Culture & Finding the Right Fit for U
On May 14, 2020, Dave Eaton, Vice-President Kendall Eaton's father, discussed the importance of a company's culture within a workplace environment. As a partner at the Clarion Group, Dave has an excellent understanding of organizational culture and cultural alignment, and explained how students can identify the right company culture for themselves.