2020-2021 events
Sports Marketing 101
Wednesday, October 2, 2020, Industry professionals Jessica Malinconico ('16) and Lauren Whalen joined UMarketing for a discussion on how to enter the sports marketing field. Jessica works as a Marketing Coordinator at ESPN and Lauren works as a Manager of Sports Scholarships at National Grid.
Virtual Presence Program
On Wednesday, October 14, 2020, UMarketing co-hosted Communications Artist Ann Timmons with the Becker Career Center to explore how to best operate in our new virtual world during the pandemic. Ann explained how to look, speak, and behave on virtual platforms in networking and interview situations.
Intro to Product
Marketing
On October 28, 2020, Villanova Graduate ('13) Hannah Jarrett joined UMarketing to explain what product marketing is and what a product marketing role looks like. Hannah currently works as the Associate Director of Product Marketing at Elastic Path in Boston, MA.
Marketing EDGE
Virtual Conference
Over 150 students from colleges all over the Northeast virtually joined the Marketing EDGE conference on November 6, 2020. Keynote speaker Jacqueline Woods, Chief Marketing Officer at Nielsen, opened the event. The other panelists included Joe Pych (Bionic), Robert Brown (Jagermeister), Ann Nguyen (Whole Whale), Nicole Lombardo (VMLY&R), Valeria Chisca (Rue Gilt Groupe), Sara Kline (PwC), Monisha Edwards (Truth Branding Agency), and Michael Cruz (Summer Friday).